Positioning Research Paper Example | Topics and Well Written Essays - 500 words

Positioning - Research Paper Example n any organization by providing increased convenience, flexibility and controlling the users as well as influencing their service delivery options being offered, such as easy mobile accessibility at any time. The positioning strategy statement will provide guidance and the commitment by providing unrestricted and multi-channel access paths to information’s to the members of the society. Further, the provision of operational coverage and service capacity with respect to iPhone and network delivery will be ensured (Ortnes, 2011). The organization, on the other hand, appears unique since it provides the commitment to the growth of the technological infrastructure that provide users with the freedom to work with the iPhone mobile device of their choice compared to other organizations. Positioning is a powerful tool in marketing that creates an image of the organization. Best business positioning doesn’t limit opportunities and choices. Some of the primary elements of positioning that the organization aims at include affordable prices of the iPhone that will enable customers to purchase without complaint (Kotler & Keller, 2012). However, the iPhone quality is expected to be high. In connection to this, as the rate of competition is gradually increasing, the organization is required to offer customer-friendly guarantees, return policies and warranties that are not being provided by other competitors. The organization is also expected to provide customized and customized services to the customers (Webster, 2011). The channel of distribution of the iPhone should be strategized. In consideration of the prices, quality, distribution, and services, the organization will automatically capture most customers compared to other organizations in a competitive environm ent. Having visited various places around the market, I realized that the majority of entrepreneurs in the field of marketing selling iPhone models were majorly selling the iPhone, 5c model. Through this, I