Eaarth by Bill McKibben - A New Devastated Planet Essay

Eaarth by Bill McKibben - A New Devastated Planet - Essay Example It should be noted that the author has a particular reason for adding another ‘a’ in the spelling, i.e. he considers that humans are not living on the planet Earth. Humans have over-populated the planet with increased global warming and testing nuclear bombs on earth. It is the pollution and industrial sweep that have actually made the frozen tips of mountains to melt down, causing increased sea levels leading to floods. There are many other reasons behind the global warming that have actually led the author to think of a title which has an additional ‘a’. (McKibben). The philosophy behind the entitlement of the book is not an illusion. The need of the hour is to address the climate change that is taking place with fast pace. It should be noted that Bill McKibben has also noted the fact in his work that it is already too late to make change, because the greatest damage that is likely to place is already underway. Humans have avoided the consequences a great deal, which is resulted in the present situation (McKibben). Bill McKibben has already been writing for many newspapers including The New York Times and Mother Jones etc. The subject matter of his writing has always been environment and nature. His first book was published in 1989 which remarkably educated people about climate change and its basics. His first book about climate change was more like an encyclopedia that was translated in many languages and published throughout the world. Despite the renounce of his book, the attitude towards climate change by major countries of the world remains avoidable. In other words it could be said that the book written on the subject of environment has been a part of encyclopedia but none actually tried to act on it (McKibben). It seems that Bill McKibben blames the bigger industries for the oil spills and ruining the marine life. There are many instances of his writing pieces that show anguish concern against the multinational organizations. According to his book Eaarth, it was noted that there are many oil companies that have marked increased profits within the time period of three years. This shows that companies are more interested to make maximum profits without having any considerations of the environment (McKibben). The philosophy of Bill McKibben is not any different than that of other environmentalists, such as John Muir and Edward Abby, but the approach is far effective than others. If we compare the written pieces of John Muir and Bill McKibben, it comes to understanding that John has rather discussed the beautiful scenarios of the planet E,arth whereas Bill McKibben shows the changing aspects of the environment that will not let the beautiful scenarios to remain seeable for the future generations (Muir). Readers of the essays by John Muir would surely understand the beauty of different parts of the world. The book takes the readers to the adventurous and beautiful ride to the world. But it should be noted tha t the climate change taking place in the world is deadly and can cause a number of fatalities such as volcanoes, tsunami, hurricanes and spread of deadly diseases which have already increased its toll (Muir). The philosophy of Bill McKibben is not just based upon writing implications but also practical intervening. Bill

Positioning Research Paper Example | Topics and Well Written Essays - 500 words

Positioning - Research Paper Example n any organization by providing increased convenience, flexibility and controlling the users as well as influencing their service delivery options being offered, such as easy mobile accessibility at any time. The positioning strategy statement will provide guidance and the commitment by providing unrestricted and multi-channel access paths to information’s to the members of the society. Further, the provision of operational coverage and service capacity with respect to iPhone and network delivery will be ensured (Ortnes, 2011). The organization, on the other hand, appears unique since it provides the commitment to the growth of the technological infrastructure that provide users with the freedom to work with the iPhone mobile device of their choice compared to other organizations. Positioning is a powerful tool in marketing that creates an image of the organization. Best business positioning doesn’t limit opportunities and choices. Some of the primary elements of positioning that the organization aims at include affordable prices of the iPhone that will enable customers to purchase without complaint (Kotler & Keller, 2012). However, the iPhone quality is expected to be high. In connection to this, as the rate of competition is gradually increasing, the organization is required to offer customer-friendly guarantees, return policies and warranties that are not being provided by other competitors. The organization is also expected to provide customized and customized services to the customers (Webster, 2011). The channel of distribution of the iPhone should be strategized. In consideration of the prices, quality, distribution, and services, the organization will automatically capture most customers compared to other organizations in a competitive environm ent. Having visited various places around the market, I realized that the majority of entrepreneurs in the field of marketing selling iPhone models were majorly selling the iPhone, 5c model. Through this, I